Every individual wants their corporation or business to gain the maximum revenue in a fiscal year. Everyone wants to earn hefty profits but are unsuccessful.

The revenue your corporation can depend on certain factors such as:

1. Finding the set target audience
2. Business Location
3. Proper customer feedback channel

These factors influence the amount you earn as profit, or whether you are facing losses in your corporation.

Set Target Audience

One of the necessary steps that a person must follow to draw money out of their corporation in Canada is to find the set target audience.

The revenue generated by any corporation depends on the base of its users. When the requirements of a particular target audience are met, the revenue earned is rationally more.

What is Target Audience?

Target Audience is that specific group of people that are the consumers of the product or service of your corporation. Your ad campaign should relate directly to this group.

This group is targeted based on the following factors:

1. Age
2. Gender
3. Income
4. Location
5. Interests

To understand Target Audience we can assume the following example.

John is the owner of a Trekking service outlet. John’s corporation makes stuff like

1. Trekking Shoes
2. Tents
3. Rucksack
4. Sleeping Bags

And all the necessary equipment necessary for trekking.

John’s ideal audience would be people who love trekking, and he will set his target audience as Trekkers.

If you understand your audience, you can devise a market plan strategy by which your corporation likely earns more revenue.

Business Location

A business location should be such that the revenue earned is maximized, while the maintenance costs are minimalized.

A business location can be chosen by what we know as push and pull factors.

Push Factors

1. Increasing costs: If the labor or maintenance cost is high, it leads to less revenue.
2. More competition: Competition can become a hindrance to the growth of your corporation
3. Demand reduction: You must consider and analyze your product if the demand goes down.
4. Poor communication medium: If the feedback channel is not optimized well it will lead toward decline.
5. Poor transportation systems: Your corporation location should be easily accessible.

Pull Factors

1. Low Labour cost: Lesser the labor cost, the profit earned is more.
2. Growing consumer base: If your product reaches the specified targeted audience, it will lead to a growing consumer base.
3. Improved communication medium: If the channel of consumer feedback is improved, analyzing your products demerits will occur, so you can optimize your product according to the provided feedback
4. Improved transportation systems: Easily accessible locations can lead to more gaining of the customer.

Customer Feedback Channel

If your customer feedback channel for your corporation is up to the mark, and proper customer service is provided, within a short period will make your corporation trustworthy leading to the growth of your corporation, and more revenue.

Conclusion

There are no sure-shot ways to gain more revenue out of your business or corporation. However, these steps might ease your mammoth task of gaining high revenue, with minimal risks.

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